10 AI Tools for Creating Better Ad Creative

Ready to move beyond Canva?

In the fast-paced world of digital advertising, standing out from the crowd is a perpetual challenge.

Enter artificial intelligence (AI), a game-changer in ad creative development.

In this blog, our advertising agency will delve into three AI tools that revolutionize the creation of compelling ad creative, explaining how they work and providing examples of their practical use.

Wordsmith by Automated Insights

How it Works: Wordsmith by Automated Insights is an AI-powered natural language generation (NLG) platform. It turns raw data into coherent, human-like narratives. Using predefined templates and algorithms, it generates personalized ad copy and content based on your data inputs.

Practical Use: Imagine you're running a dynamic retargeting campaign for an e-commerce website. Wordsmith can analyze user behavior and purchase history to generate personalized ad copy for each user. For example, "Looking for [product]? Our latest [product] is perfect for you!"

Lumen5

How it Works: Lumen5 is an AI-driven video creation platform. It converts text content, such as blog posts or articles, into engaging video presentations. Lumen5 uses AI algorithms to match text with relevant images, video clips, and music.

Practical Use: Let's say you have a blog post promoting a travel destination. You can use

Lumen5 to turn that blog post into a captivating video with stunning visuals, enticing music, and animations. This video can be shared on social media or used as a video ad to capture the attention of potential travelers.

Revealbot

How it Works: Revealbot is an AI-powered ad automation and optimization platform for Facebook and Instagram ads. It uses AI algorithms to analyze ad performance data and automatically adjust ad campaigns in real-time. This includes budget allocation, bid adjustments, and ad scheduling.

Practical Use: Suppose you're running a Facebook ad campaign for an e-commerce store. Revealbot can continuously analyze ad performance metrics like click-through rates (CTR) and conversion rates. It can automatically reallocate budgets to top-performing ads, adjust bidding strategies, and even pause underperforming ads, ensuring your ad budget is spent efficiently.

Albert by Albert Technologies

How it Works: Albert is an autonomous AI platform for digital marketing. It analyzes data from previous ad campaigns and uses machine learning to make real-time decisions on budget allocation, targeting, and creative optimization.

Practical Use: In an e-commerce scenario, Albert can analyze your historical ad data to determine the most effective ad creative, such as product images and headlines, ensuring maximum ROI.

Persado

How it Works: Persado utilizes AI to generate high-performing marketing messages. It analyzes language and emotions to craft persuasive ad copy.

Practical Use: Suppose you're promoting a charity campaign. Persado can generate emotionally compelling copy to encourage donations, such as "Make a difference today; your contribution can change lives."

AdLingo

How it Works: AdLingo, powered by AI, creates conversational ad experiences. It uses chatbots to engage with users, answer questions, and guide them through the sales process within the ad itself.

Practical Use: Running a car dealership ad campaign, AdLingo can place a chatbot within your ad to answer inquiries about car specifications, pricing, and availability, directly engaging potential customers.

Cognitives

How it Works: Cognitives offers AI-driven ad optimization. It uses machine learning to analyze ad performance and adjust targeting and bidding strategies accordingly.

Practical Use: If you're launching a new product, Cognitives can identify the most responsive audience segments based on previous campaign data and optimize ad delivery to those segments for increased conversion rates.

Pathmatics

How it Works: Pathmatics provides competitive ad intelligence through AI. It tracks competitors' ad spend, creative strategies, and ad placements, offering insights for your campaigns.

Practical Use: When launching a new product, Pathmatics can help you identify your competitors' ad strategies and budget allocation. You can then adjust your campaign to stand out in the market.

Adobe Sensei

How it Works: Adobe Sensei is integrated into Adobe's creative suite, offering AI-powered content generation, image recognition, and personalization capabilities.

Practical Use: When designing digital ads, Adobe Sensei can automatically identify the most suitable images and optimize creative content for different target segments, ensuring a personalized and effective ad campaign.

Phrasee

How it Works: Phrasee uses AI to generate and optimize email subject lines and ad copy. It analyzes data and language patterns to craft compelling messaging.

Practical Use: For an e-commerce ad campaign, Phrasee can A/B test different email subject lines to determine which one drives the highest open and click-through rates, ensuring your message reaches your audience effectively.

These ten AI tools are reshaping the landscape of digital advertising by harnessing machine learning, automation, and data analysis.

Whether you're seeking to optimize ad performance, generate compelling ad copy, or create engaging video content, these AI-powered tools can help you achieve your marketing goals with precision and efficiency.

Embrace the AI revolution in ad creativity and watch your campaigns soar to new heights.

In conclusion, AI tools have transformed the way advertisers create and optimize ad creative. Wordsmith by Automated Insights can generate personalized ad copy, Lumen5 can turn text into engaging videos, and Revealbot can automate ad campaign optimization. Incorporating these AI tools into your ad creative process can save time, boost engagement, and improve campaign performance, giving your ads the competitive edge they need in the ever-evolving digital advertising landscape.